Year
2026
CLIENT
Scoop
SERVICES
Brand Strategy · Branding · Logo Design · Visual Identity
We built the identity around the idea of Scoop as an intelligent set of eyes, always scanning, spotting, and understanding what matters. Built to observe, adapt, and respond, the double “O” in the wordmark was transformed into a pair of eyes, giving the identity a simple, clever visual metaphor for discovery and intelligence.
To bring this to life, a bold and playful identity was developed around expressive typography, energetic colour, distinctive symbols, and a visual language designed to move naturally across social and digital environments. The result is a personality-first identity for a platform that doesn't just find creators, it knows exactly what to look for.
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