Year
2026
CLIENT
FoosMD
SERVICES
Brand Strategy · Branding · Logo Design · Visual Identity
We centred the identity around three simple, foundational ideas: Careers, Conversations, and Community. Instead of trying to become just another generic social network, FoosMD was positioned as the dedicated professional network that healthcare truly deserved, keeping it clean, focused, credible, and purpose-built.
The visual language combines deep violet, controlled typography, structured layouts, and human-led imagery. The result is deliberately calm and premium rather than cold or clinical, creating an inviting space for professionals to connect, collaborate, and grow with less noise and more meaningful connections.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg"><g d="M 4.268 2.119 L 4.268 0 L 16 0 L 16 2.119 Z M 16 11.637 L 13.87 11.637 L 13.87 0 L 16 0 Z M 1.509 16 L 0 14.504 L 13.563 1.058 L 15.073 2.553 Z" fill="transparent" height="16px" id="FS4wud4HL" width="15.999999631566766px"><path d="M 0 2.119 L 0 0 L 11.732 0 L 11.732 2.119 Z" fill="rgb(15, 14, 14)" height="2.1187359513420594px" id="P5kIJB7Ko" transform="translate(4.268 0)" width="11.73219480873486px"/><path d="M 2.13 11.637 L 0 11.637 L 0 0 L 2.13 0 Z" fill="rgb(15, 14, 14)" height="11.636652122173734px" id="xBplekXaY" transform="translate(13.87 0)" width="2.1296344887445002px"/><path d="M 1.509 14.942 L 0 13.447 L 13.563 0 L 15.073 1.496 Z" fill="rgb(15, 14, 14)" height="14.94221869628454px" id="DEz5S9WYM" transform="translate(0 1.058)" width="15.072818848944806px"/></g></svg>)
